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Data deletion

How to request deletion of data processed by the WhatsApp platform we operate, whether you are a business customer or a person who exchanged messages with one.

Last updated: [[VERIFICARE: data]]

How to make a request

Email admin@relooptech.ai with the subject "Data deletion request". Alternatively, write by post to RELOOP AI LTD, [[INDIRIZZO]].

No form is needed. We never ask for passwords.

Who can request it

Business customers

Companies that have connected a WhatsApp number to the platform can request deletion of all data relating to their account, the connected number and the messages processed on their behalf.

End users

People who exchanged WhatsApp messages with a company that uses one of the products we build can request deletion of the data about them: phone number, messages and delivery metadata.

For message data, the controller is the company you communicated with. You can write to that company directly or to us: if the request reaches us, we handle it together with the company.

What to include

To identify the data and confirm that the request comes from the person or company concerned, include:

Business customers
  • company name;
  • name and role of the person making the request;
  • email address associated with the account;
  • connected WhatsApp number;
  • if available, the WhatsApp Business Account (WABA) ID;
  • whether the request covers all data or only part of it.
End users
  • WhatsApp phone number in international format, with the country code (for example +44);
  • name of the company you exchanged messages with;
  • if possible, the approximate period of the conversation;
  • an email address for our reply.

Before proceeding we may ask for confirmation from the number or email address provided, so that no one can request deletion of someone else's data. The information you send is used only to handle the request. [[VERIFICARE: procedura di verifica dell'identità]]

Response times

  • We acknowledge receipt of the request within [[VERIFICARE: numero]] working days.
  • We respond in substance without undue delay and in any case within one month of receipt.
  • If the request is complex, or we receive many, this period can be extended by two further months: in that case we tell you within the first month and explain why.
  • If the request concerns data we process on behalf of a business customer, we inform that customer without delay and act on its instructions.

What is deleted

End users
  • phone number [[VERIFICARE: e nome del profilo WhatsApp]];
  • content of the messages exchanged with the company indicated;
  • delivery metadata for those messages.
Business customers
  • the connection of the number to the platform and the access credentials issued by Meta, which are revoked;
  • WABA and channel identifiers and routing configuration;
  • message content and delivery metadata processed on their behalf;
  • representatives' details that are no longer needed.

Data is removed from live systems; backup copies are overwritten when their retention cycle ends. [[VERIFICARE: durata del ciclo di backup]] We ask 360dialog, as our sub-processor, to delete the data it processes on our behalf. [[VERIFICARE]]

What is retained

Some data cannot be deleted immediately:

  • invoices, contracts and accounting records, kept for the period required by tax and company law [[VERIFICARE: periodo]];
  • a minimal record of the request and how it was handled, to show that we acted on it [[VERIFICARE: periodo]];
  • data needed to establish, exercise or defend legal claims, for as long as it is needed;
  • data that Meta processes as an independent controller, such as data about a personal WhatsApp account: for that, contact WhatsApp under its privacy policy.

To stop receiving messages from a company, you can also block it directly in WhatsApp. Blocking does not delete data already processed: that requires the request described on this page.

More information

Roles, purposes, retention and rights are described in the Privacy policy. For any question: admin@relooptech.ai.

You can always lodge a complaint with a supervisory authority, such as the Garante per la protezione dei dati personali or the Information Commissioner's Office (ICO).